Our Story

Hi!!!  We're Brodi and Kelsey- sisters and owners of TYI!

Tag...You're It™ Jewelry (TYI) is a true family affair, founded in 2009. Each piece you receive has been designed by us and handmade in our central Indiana studio.  We love handmade jewelry and felt there was a need for an in between- we couldn't afford the luxury of solid gold jewelry, but knew that plated jewelry only lasts a few weeks.  We customize in 14K gold filled jewelry- it has 100x more solid gold than plated without the price of solid gold.  

We now have a small team of people helping to make your custom order- from cutting wire for a ring to shipping out your order, each team member is a valuable part of TYI.  We strive to give you personalized jewelry that you love and wear daily for years to come.